About Us

Kidvella is a London-based baby and toddler brand created for families who want simple, dependable essentials for the early years. From a baby’s first teething toy to the first spoonful of solid food, and the first time they start to explore around the house, we offer practical products that fit naturally into everyday family life.

Everything we sell is our own Kidvella-branded range, offered directly to customers in the United Kingdom. There are no third-party marketplace sellers on our store, so the brand you see is the brand you are buying from and the team you are speaking to.

Our Story

Early parenthood is full of decisions, and choosing the right everyday items should not add to the pressure. Kidvella was started with a straightforward idea: keep the range focused, describe every product clearly, and look after every customer properly, from the moment they order to the moment their parcel arrives and beyond.

We would rather offer a small collection of useful items than a huge catalogue of things you do not need.

What We Offer

Our collection is built around three everyday needs:

  • Teething and sensory play: soft silicone teethers and sensory teething toys, made to be held, squeezed and chewed by little hands.
  • Feeding essentials: silicone feeding spoons and fruit feeders to support the move to solid foods.
  • Home safety: corner protectors and cabinet strap locks to help make your home more child-friendly as your baby starts to crawl, climb and explore.

Each product page lists the product name, description and available details, so you can see exactly what you are ordering before you pay.

Our Promise to You

  • Honest product information: we describe our products as they are. If you have a question about size, material or suitability, our team will give you a straight answer before you buy.
  • Free UK delivery: delivery to UK addresses is free. The price you see at checkout is the price you pay.
  • Free, simple returns: you have 30 days to return an item in new condition. Returns are free, you simply download and print the return label yourself, and we do not charge restocking fees.
  • Prompt refunds: refunds are processed within 7 days, by bank transfer, store credit or the method of your choice. Please note that we do not offer exchanges. Full details are in our Refund Policy.
  • Order changes: need to cancel? You can request a cancellation within 24 hours of placing your order by contacting our support team.
  • Safe use always comes first: baby products should be used with care. Please read any guidance supplied with each item, and always supervise babies and young children when they are using teethers, feeders or any other product.

Ordering, Delivery and Tracking

We deliver across the United Kingdom through trusted delivery partners.

  • Order cut-off: orders placed before 5:00 PM on a working day enter processing that day.
  • Processing time: 1 to 2 working days.
  • Delivery time: most parcels arrive within 5 to 8 working days in total.
  • Tracking: every order includes a tracking number, and you can follow your parcel on our Track Your Order page.
  • Currency: all prices are shown in British pounds (GBP £).
  • Payment: cash on delivery. You can read how this works on our Payment Policy page.

For full delivery details, please see our Shipping Policy.

Customer Care

Behind every Kidvella order is a real support team. We reply to every message within 24 hours during our working days.

  • Email: support@kidvella.shop
  • Phone: +44 20 8346 7812
  • Opening hours: Monday to Friday, 9:00 AM to 5:00 PM
  • Business address: Kidvella, 20 Cavendish Avenue, London, N3 3QN, United Kingdom

You can also use our Contact Us page, or find quick answers in our FAQs.

Store Policies

We believe shopping online should be transparent. You can read how we operate at any time:

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Thank you for choosing Kidvella. We are glad to be part of your family’s everyday moments.